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Buick is Back

Now available with $1,000 Rebate*
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2011 Buick Regal

It's been a long, long time since a Buick was featured on the cover of Motor Trend. Nearly 28 years, to be precise. The Century T-Type that graced our August 1982 cover was, we reported, designed for "young, affluent, trend-setting import buyers" -- the sorts of people who might otherwise drive an Audi 5000, Toyota Cressida, or Nissan Maxima. Uh-huh... Little did we know that, by the time the Century nameplate bit the dust in 2005, Buick would be a hapless relic of a Detroit mindset that believed American automakers could get away with foisting outclassed machinery on American consumers too patriotic -- or dimwitted -- to buy an import brand.

That's why the 2011 Regal is one of the most important Buicks ever launched. The Regal checks those pension cards marked Park Avenue and Roadmaster at the door, banishes those unfulfilled promises labeled Century and Reatta and Lucerne to the basement. The Regal is much more than just the first Buick with a manual transmission since the 1989 Skylark, more than the first Buick with a turbocharger since the head-banging 1987 GNX. This is the first Buick in history with internationally chic sheetmetal and sophisticated road manners to match. This is the first Buick in history that is truly likely to appeal to young, affluent, trend-setting import buyers.

*Must own/lease '99 or newer non-GM vehicle or own/lease '99 or newer Buick, GMC, Pontiac or Oldsmobile.